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Learning From Our Four-Colour Colleagues

Interesting commentary here from US writer Edward Champion’s blog. He’s noted the success of the comic industry’s Free Comic Book Day, and wonders whether the book trade shouldn’t follow suit.

We already have World Book Day with free £1 book tokens and specially produced £1 books, and it seems to work very well, but if we removed the world ‘World’ and replaced it with ‘Free’, might it work even better . . . ?

This entry was posted on Thursday, July 19th, 2007 at 1:50 pm by Darren Nash and is filed under All posts, Commentary, Contents, Orbit UK. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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