Well, after months of meticulous planning, discussing and strategizing, it’s launch month for Orbit in the US. The books are in the stores, the reviews are coming in, and the marketing campaigns are underway.

With all of the preparation that surrounds the launch of a new imprint, it’s easy to forget the importance of that relatively brief moment when somebody sees a book for the first time — in stores, in libraries, online, or wherever — and makes a decision. As publishers, we can edit the books, and package the books. We can promote them, both directly and by working with retailers. And we can make sure that they are available as widely as possible.

But will that book catch your eye? Will you pick it up? Will you read the blurb and like the sound of it? Will you flick through a few pages and be excited enough to want to carry on? And then, of course, if you’ve done all of those things, will you enjoy it as much as we have?

Only time will tell, of course. But we’d like to thank everyone who has helped us get to this stage, and given us so much support and good advice, in particular: the authors, the agents, the booksellers, the librarians, and the reviewers. And I’d like to give special thanks to the woman I saw on the subway yesterday reading Karen Miller’s The Innocent Mage and not looking up once. I hope she didn’t miss her stop … actually, I hope she did.

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