http://www.orbitbooks.net/2008/03/27/more-coverage/ Fri, 25 Jul 2008 17:41:25 +0000 http://wordpress.org/?v=2.5.1 http://www.orbitbooks.net/2008/03/27/more-coverage/#comment-12474 Karin Fri, 11 Apr 2008 20:23:17 +0000 http://www.orbitbooks.net/2008/03/27/more-coverage/#comment-12474 Have you guys thought of getting an Orbit MySpace? I've been slowly garnering my readers onto a promotional MySpace site for myself and I think they'd be interested in getting updates from the publisher for good titles you have out now. Have you guys thought of getting an Orbit MySpace? I’ve been slowly garnering my readers onto a promotional MySpace site for myself and I think they’d be interested in getting updates from the publisher for good titles you have out now.

]]> http://www.orbitbooks.net/2008/03/27/more-coverage/#comment-12387 Alex Lencicki Thu, 03 Apr 2008 03:15:59 +0000 http://www.orbitbooks.net/2008/03/27/more-coverage/#comment-12387 Thanks for the kind words Karin! It's interesting that you mention the movie poster connection -- we talk about that quite a bit when we're looking at covers. Thanks for the kind words Karin! It’s interesting that you mention the movie poster connection — we talk about that quite a bit when we’re looking at covers.

]]> http://www.orbitbooks.net/2008/03/27/more-coverage/#comment-12343 Karin Tue, 01 Apr 2008 11:51:45 +0000 http://www.orbitbooks.net/2008/03/27/more-coverage/#comment-12343 I have to say, I completely love Orbit's bookcovers because they are fresh, exciting, visually impactful, and they pretty much across the board would make me pick up the book if I saw them on a bookstore shelf amongst all the others. When I talk to people about them I liken it to effective movie posters. "That looks really interesting/beautiful/original" is a great first reaction, and then people would pick up the book to learn more about it. Movie posters don't try to appeal to a small group of people or to "preach to the choir" of those who might already want to see the film; rather they try to appeal to the widest possible audience so the widest possible audience would want to go and see that movie. I think Orbit's covers are definitely straying away from more commonplace or expected SF&F artwork styles and I think this is a good thing. Like it or not, covers to my mind play an important role in that first interface between reader and novel -- if the reader isn't someone that a) knows about the book beforehand and will seek it out to read it anyway, or b) is a reader who follows authors regardless of packaging. In an attempt to expand readership outside of regular circles, I think the visual impact of a cover (or a spine) makes a huge difference when the book's sitting on a shelf amongst hundreds of others. I have to say, I completely love Orbit’s bookcovers because they are fresh, exciting, visually impactful, and they pretty much across the board would make me pick up the book if I saw them on a bookstore shelf amongst all the others. When I talk to people about them I liken it to effective movie posters. “That looks really interesting/beautiful/original” is a great first reaction, and then people would pick up the book to learn more about it. Movie posters don’t try to appeal to a small group of people or to “preach to the choir” of those who might already want to see the film; rather they try to appeal to the widest possible audience so the widest possible audience would want to go and see that movie. I think Orbit’s covers are definitely straying away from more commonplace or expected SF&F artwork styles and I think this is a good thing. Like it or not, covers to my mind play an important role in that first interface between reader and novel — if the reader isn’t someone that a) knows about the book beforehand and will seek it out to read it anyway, or b) is a reader who follows authors regardless of packaging. In an attempt to expand readership outside of regular circles, I think the visual impact of a cover (or a spine) makes a huge difference when the book’s sitting on a shelf amongst hundreds of others.

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