This is one of those books you start working on, and once it starts gaining momentum, turns into one of your favorite projects. LOVE MINUS EIGHTY (US | UK | AUS) is a shining example of just that. The final product ended up being a combination of a two concepts using the transparent vellum as a way to play off those concepts together. Getting a chance to do a design with vellum paper is a designer dream.
Having such beautiful material to work with only made this project easier. LOVE MINUS EIGHTY is an absolutely wonderful story. Then, pairing this amazing story with the photography by Erin Mulvehill, a Brooklyn based photographer, kicked the package for this book up a whole new level. Her photography is as vivid and beautiful as the text.
The jacket is a subtle interaction between the female in the picture and the reader/viewer. She’s reaching out and pressing this button in order to start something.
I wanted the rest of the design to really take advantage of the vellum. I wanted the reader to explore the book and find all the subtle details.
To really appreciate the book is to hold the book in your hands and roll the book around. When you look at spine and the back cover on the jacket, you see elements from the books cover peaking through. Here are a couple videos showing the cover.
We have an amazing team here at Orbit. Our editors really saw the potential and worked with design to create a stunning package. Erin was a joy to work with. Our production team was a great liaisons to the printer keeping track of all the details and making sure everything was addressed that need to be addressed. LOVE MINUS EIGHTY is a great example of everyone just having fun!