Now in bite-sized format: the mass market edition of Best Served Cold by Joe Abercrombie. Now even more bad-ass.
I may have gone over this before, but you may ask, “Why would you change the cover from Hardcover to Paperback?” and my answer usually is “Why not?!” — there’s always more than one way to portray the story in a book, and why not take the opportunity to do something new and maybe even attract a few new readers that you may have missed the first time around. There’s some seriously publishing-geeky conversations over here between Editorial and Art about audience, readers, how people browse in bookstores vs. airports vs. bog box chains, etc. but in my book I will usually always go for reshuffling the elements at least — keeping the art, but playing with the crop, size, order, type on a cover. (That is, unless the Creative Director hasn’t had a lot of sleep that week, or some other art emergency is draining manpower when the cover change comes up for discussion, so don’t go back thru the backlist and nitpick me, ok? Ha.) Read the rest of this entry »